That only drops to 30% when respondents are asked to compare HomePod with Google Home and Amazon Echo.
The results, from a Morning Consult national survey of 2,200 adults, seem to indicate that the well-known Apple Effect is still very much in force: when Apple enters a new market, it often dominates the space very quickly.
Take smartwatches, for example, where Apple has about 55% market share.
Almost half of current Apple customers -- people who own a Mac, an iPhone, or another Apple product -- are interested in buying a HomePod, according to the survey. 45% said they were interested, though that number drops to 40% when
people were asked to consider the alternatives.
However, "interest" does not always translate into an actual purchase.
57% of respondents said price was "very important" in making buying decisions. Apple's HomePod will be $200-$250 more expensive than Amazon's very successful Echo and Google's relatively new Home. Amazon also has a significant lead in the market, and Morning Consult's data indicates that it could be a preferred brand that consumers will choose in a competitive situation.
One other interesting piece in the research: a list of what consumers care about most in a smart home speaker. Morning Consult asked people which features were "very important" when considering buying a voice-controlled assistant for their home.
Here's how people responded:
57% Price
51% Speaker/audio quality
49% Accuracy of device's voice recognition
44% Compatibility with devices you may already own, such as your smartphone
30% Access to a variety or music streaming services
29% Ability for device to integrate with other services or platforms, such as controlling smart lightbulbs
29% Brand that manufactures the device
21% Aesthetics or look of the device
The survey of 2,200 adults was conducted from June 8-12, and is considered to have a margin of error of plus or minus 2 percentage points when extrapolated to the entire nation.
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