This week at F8, Facebook's development conference, there
were some pretty impressive announcements from the company that wants to become
as utilitarian to your lives as oxygen or gravity. Facebook has always kind of
been on the edge of going full Lawnmower Man, drunk with power,
believing its world is the only world and we belong in it. Well, now it seems
Facebook is working on a few things that will merge your world with its world
and after you do that, there is no turning back.
Mark Zuckerberg kicked off the conference
by laying out the 10-year vision for the
social media giant, focusing on augmented reality, virtual reality and what
appeared to be some sort of cheesy looking virtual playground space you can
visit with your Nintendo Miis.
Then there was a bunch of actual
development stuff that I didn't understand so I zoned out, watched some Stephen
Universe then zoned back in when Facebook started talking about getting
into our brains.
Facebook wants to get all up in your
brain. Like, all up in there. Sticking your hand in a bowl of Jell-O in there. All. Up. In. There.
Facebook executive and former DARPA
director Regina Dugan announced (at around the 1:20:00
mark of the video) that Facebook will hopefully be able to create a
non-invasive interface that will decode signals from the brain's speech center
and unscramble them to create typed text -- at the speed of 100 words per
minute. Right now, with invasive technology, neuroscientists have been able to
enable a paralyzed man to type eight words per minute
with his brain.
From the Verge's write-up:
Dugan stresses that it’s not about
invading your thoughts — an important disclaimer, given the public's anxiety
over privacy violations from social networks as large as Facebook. Rather,
"this is about decoding the words you’ve already decided to share by
sending them to the speech center of your brain," reads the company's
official announcement. "Think of it like this: You take many photos and
choose to share only some of them. Similarly, you have many thoughts and choose
to share only some of them."
I couldn't lolz harder. I'm no
neuroscientist, but I stayed at a Holiday Inn Express last night so I can say
that Dugan is either too smart for the rest of us or she's way too optimistic
about filtering through thoughts. As I type this there are tons of other
thoughts running through my brain. Yes, as Dugan says, I am choosing which ones
to share. Some I'm not typing, so perhaps that's how Facebook will be able to
make the distinction, but I am thinking them. Yet, we tend to let our minds
wander.
Dugan is suggesting that Facebook
will be able to separate those thoughts from each other and only deliver the
ones that were meant to be spoken -- since if you are typing why would you also
speak the words?
Now, to give Facebook the benefit of
the doubt here, I'd like to believe that it's at least possible that there
could be a device created that would receive direct input from our neural net
and translate that into actionable interactions. For instance, we could think
to our phones and send texts without worrying about our fat thumbs mistyping
and the awkwardness of auto-correct. Or we could play games on the Xbox without
lifting a finger. Or we could receive input and the world could be an augmented
reality playground. Though you can get that effect with LSD without letting a
social network into your brain.
Or Facebook could squeeze us like an
overpriced bag of juice as it
sucks every morsel of neural data from our brains and in return, we get
augmented reality auto-play video ads implanted in our frontal lobes.
There's another side to this coin
that I just thought of so I'm typing it. If this interface is non-invasive,
what would stop Facebook, or any other company, from being able to use it on us
without consent? How would consent be given? Would our brains sync with typing
devices like Bluetooth headphones sync with our phone? Remember, you don't pay
for Facebook so you will always be the product.
I don't believe for a second that
Facebook wouldn't mine brain data to serve ads, even in a theoretical sense. So
it's easy to leap to the conclusion that some of our most perverse and
hypothetically criminal thoughts could trigger some kind of action. A social
network having the ability of telepathy just seems like a bad idea.
What if Facebook puts augmented
reality Stories into our brains so that we could visualize the lives of
our friends as if they are happening right in front of us?
Frankly, this is all a bit too Minority
Report for me. I'd rather there be actual psychic precogs than Facebook
playing judge, jury and executioner. I might be getting ahead of myself,
assuming Facebook would abuse something as theoretically simple as translating
what we're thinking of typing into words, but this seems to have some stronger
moral and ethical considerations. Which I'll let you debate in the comments.
So, would you let Facebook into your
brain?
Credit: Curtis Silver
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